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Nanny Culture Screens at Vox Nation Towers Cinema in Abu Dhabi

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Coinciding with the 10th Anniversary of Anasi Media Production

Nanny Culture Screens at Vox Nation Towers Cinema in Abu Dhabi

The award-winning Emiratie documentary Nanny Culture will screen at the Vox Nation Towers Cinema in Abu Dhabi on Monday, 16 July at 8:30 pm, coinciding with the 10th anniversary of the establishment of Anasy Media Productions.

The screening will be held in the presence of many media and public figures, and will be open to the public for free. Seats are allocated on a first come/first serve basis.

Anasy Media Production was founded by Sheikha Alyazia Bint Nahyan Bin Mubarak Al Nahyan under the aegis of HE Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Culture, Youth and Social Development. With a mandate to contribute to the development of artistic and cultural creative movements in the United Arab Emirates, Anasy Media Production is the first organization in the country in the field of documentaries. It also seeks to encourage young people to engage in this creative field.

After its release in the UAE, MAD Solutions released the documentary film Nanny Culture in Kuwait at Cinescape Cinema, becoming the second documentary film to release in Kuwaiti cinemas.

Nanny Culture received several awards in different film festivals, including; the Best Documentary Feature at the Los Angeles Independent Film Festival, the Best Documentary Feature award at the Toronto International Nollywood Film Festival, and the Gold Award for Documentary Feature Film at the Hollywood Film Competition.The film also received an award at the American Movie Awards, and made it to the shortlist at the Phoenix Film Festival Melbourne.

The 80-minute film revolves around an Emirati family in Abu Dhabi, who temporarily hire the services of a British nanny to help them organize their six children's daily activities and study schedules. This leads to resentment between the nanny and the children especially after changing their daily routines. The film reveals the details of the relationships and interactions between different cultures in one household, the extent to which an Emirati family can accept another culture, the family's insistence on the commitment of British nannies to the customs and traditions of the UAE and Islam as far as raising children is concerned, and how a British nanny can adapt to her new work environment.

Directed by Paul James Driscoll, Nanny Culture is based on an idea by Sheikha Alyazia Bint Nahyan Bin Mubarak Al Nahyan, produced by Anasy Media Production and distributed in the Arab world by MAD Solutions. The film stars social media personality Abdulaziz Al Jassmi (Bin Baz), as well as musician and singer Omara "Bombino" Moctar who contributed his song "Tim Tar".

Nanny Culture has been officially selected to participate in several film festivals around the world including; the Sydney World Film Festival in Australia, Hollywood Florida Film Festival in the USA, Silk Road Film Festival in Ireland, Hong Kong Arthouse Film Festival, Miami Independent Film Festival in the USA, and Phoenix Film Festival Melbourne, USA. It has also been screened at four cinemas in London and was also screened in Cˇrdoba, Spain.

Paul James Driscoll is a British filmmaker who began working in Abu Dhabi in 2008 at The National newspaper. He assumed different posts within the newspaper, such as Multimedia Producer, through which he created many short films that have gone on to win four awards from the National Press Photographers Association (NPAA) in the USA. Paul has a BA in International Journalism from Liverpool John Moores University, and has worked as a director of photography, editor, and cinematographer for many renowned organizations, including: Oxfam, the United Nations and the BBC.