Misr International Films and MAD Solutions Co-distribute Blue Elephant: Dark Whispers Worldwide
Marking their first collaboration, Misr International Films (MIF) and MAD Solutions have announced that they will co-distribute Blue Elephant: Dark Whispers worldwide. The sequel's events take place five years after the first film and has an entirely different plot than the first film.
This comes after the film's unprecedented success that set a new box-office record in Egypt, generating $6 million for the first time in the history of Egyptian cinema. Blue Elephant: Dark Whispers was first distributed in 100 movie theaters across Egypt, and currently the film is screening in the UAE, Saudi Arabia, Jordan, Lebanon and Syria.
"At MIF, we have long felt that mainstream Egyptian movies carry substantial international appeal, yet do not get the proper international distribution they deserve." Said Ramzi Khoury, Deputy Manager Director of MIF. "We believe that leveraging on MAD's wide exposure to the international market, as well as on its extensive marketing experience of Egyptian entertainment, will help position Egyptian content to where it can be. And what better way to kick off this collaboration than with the highest grossing Egyptian movie of all time!".
Alaa Karkouti, CEO of MAD Solutions, said, "This collaboration with Misr International Films is a new step towards our goals to open new international distribution channels for all kinds of high-quality home-grown films in the region and beyond. This can open hidden markets for Egyptian and Arab films and help rising Arab films of different genres on the international scene."
The huge success of the The Blue Elephant franchise has proven that Egyptian audiences are drawn to the horror genre. The film's followers on its social media platforms exceeded 600,000, and the official trailer for Blue Elephant: Dark Whispers has nearly 20 million views on social media.
Five years after the events in the first film, Dr. Yehia Rashid is summoned to the female-only ward no. 8, where he meets someone who messes up his life and his family's life. In his attempt to take control of his life and solve this new mystery, Yehia seeks the help of the Blue Elephant pills.
Blue Elephant: Dark Whispers brings together the same cast and crew of the first film, including director Marwan Hamed, screenwriter Ahmed Mourad, DOP Ahmad Al Morsy, Editor Ahmed Hafez, Costume Designer Nahed Nasrallah, Music Composer Hesham Nazih, Production Designer Mohamed Attia, along with Producer Ahmad Badawy, Director of Synergy Films that is founded by Producer Tamer Morsi.
Cemented his name as one of the most celebrated young Egyptian directors with so many successes under his belt, Marwan directed five feature films that grossed over $20 million worldwide and received more than 30 awards. His films include: The Yacoubian Building (2006), Ibrahim El Abyad (2009), and The Blue Elephant (2014). Marwan won several awards for The Blue Elephant, including the Special Jury Prize at the Brussels International Fantastic Film Festival (BIFFF). Recently, America Abroad Media (AAM) announced the honoring of Marwan Hamed and his father, renowned screenwriter and producer Wahid Hamed, at its sixth annual Awards Dinner in Washington, D.C. He is followed by 300,000 fans on Facebook, Instagram and Twitter, which makes him one of the top followed Egyptian directors on social media.
Novelist Ahmed Mourad is known for writing best-selling novels that are often adapted into feature films, such as Diamond Dust (2018) and The Blue Elephant (2012). His first novel, Vertigo (2007), received critical and commercial success and was adapted into a 2012 TV series, starring Hend Sabry. With The Blue Elephant, Mourad overcome the long-standing religious obstacles that stood in the way of making paranormal horror films in Egypt. The secret behind this success is using socially-tolerated elements from Egyptian heritage related to magic, superstitions and demonic possessions in forming the bases of his horror world. The new film is his original script for the film without a book to base it on and just like his talent in writing books, his talent made one well-knit script.
Born into an artistic family, his father is the celebrated director Mohamed Abdel Aziz, Karim Abdel Aziz is an award-winning actor with exceptional talent that made him excel in playing comedy, tragedy and action roles.His films earned him wide acclaim among audiences and critics alike. His repertoire includes blockbuster films, including Abu Ali (2005), Wahed Men El Nas (2006), Weld el-Amm (2009), Fasel Wa Na'oud (2011) and The Blue Elephant (2014), which managed to dominate the Egyptian box office and win him several awards.
Hend Sabry is one of the top Arab actresses with strong presence on the Arab and international film scene. She has landed roles in more than 50 films and TV series winning more than 30 awards. Sabry is the female lead in a number of box-office hits, such as The Yacoubian Building (2006), Ibrahim
El Abyad (2009), El Gezeira (The Island) (2007), El Gezeira 2 (2014), and The Treasure (2017). She is also known for raising awareness of societal issues through her works, namely; Asmaa (2011), won her five awards for her astounding embodiment of an HIV-positive woman who suffers because of her affliction from her society, and the TV drama Halawat Al Dounia where she plays the role of a woman who is diagnosed with cancer shortly before her wedding. After absorbing the shock all by herself, she begins to reshape her new life and unexpectedly falls in love. This year, she was selected to join the jury of the Venice Film Festival.
Nelly Karim is one of the most renowned Egyptian actresses with many achievements to her name. Her films. With a repertoire of many box-office hits, including Hepta: The Last Lecture (2016), which grossed more than EGP 26 million in the Egyptian box office becoming the highest-grossing romantic film in the history of Egyptian cinema, and The Blue Elephant. She has won more than 25 awards at local and international film festivals. In 2016, she joined the jury of the Orizzonti (Horizons) section at the Venice Film Festival. In the same year, she starred in Clash which premiered at the Cannes Un Certain Regard section and was selected to represent Egypt at the 2017 Academy Awards in the Best Foreign Language Film category. She has under her belt many TV hits such as Zaat (2013), Women's Prison (2014), Under Control (2015), Free Fall (2016), Le A'la Se'er (2017) and Disappearance (2018).
Misr International Films
Misr International Films (MIF) was founded in 1972 by the late, world-renowned Egyptian filmmaker Youssef Chahine. Today, MIF is an integrated film and TV company with substantial experience in every aspect of the production, distribution and exhibition processes. MIF has also been very active on the international scene, participating in several major co-productions.
Based in Cairo, MAD Solutions is the first pan-Arab independent studio and fully integrative marketing, film distribution and creative consultancy for the Arab film and Entertainment industry. Realizing the potential growth of the film industry in the Gulf States, and the opportunities to hatch a pan-regional strategy, MAD solutions has expanded to Abu Dhabi, UAE, focusing on the GCC in specific and the Arab world as a whole.