The Popular Game Continues to Dominate the Smartphone and Tablet Charts
Minion Rush reaches 100 Million Downloads
Following the incredible success of Despicable Me 2 in theaters worldwide, the game companion based on the franchise, "Despicable Me: Minion Rush," has been an epic hit on the App Store and Google Play. The free-to-play title has been downloaded over 100 million times since its release less than three months ago.
Thanks to close collaboration between mobile and social game developer Gameloft, Universal Partnerships & Licensing and Despicable Me creators Illumination Entertainment, "Despicable Me: Minion Rush" has become a major sensation. That success is due in no small part to the polished look and feel of the game, which is infused with the genuine heart and soul of the franchise.
"Gameloft did an incredible job recreating the Minions and the environments from the movies," says Stephanie Sperber, President of Universal Partnerships & Licensing. "We are continuing to work hard to bring new and exciting content to the game to engage the millions of fans who enjoy 'Minion Rush' on a daily basis."
Gameloft remains dedicated to keeping the "Despicable Me: Minion Rush" universe well populated. The first update to the game added a full new environment, El Macho's Lair, including the new film's villain El Macho and the purple Evil Minions. There will continue to be more content in future updates, where fans can expect new areas and Minion costumes from the movies.
The new update to the game is now available on the App Store and Google Play. It includes a full new environment: The Minion Beach from Despicable Me 2, with tons of fun and cute Minion moments! There are also beach themed costumes like the Snorkeler Minion and Surfer Minion. In addition, more variety has been added in all locations, including new lanes for more fun in each run!
Despicable Me 2 landed at number one for its first weekend of release in the US earning US$83 million surpassing the first film's debut in 2010. The film went on to earn US$360 million in the US. It earned US$493 million worldwide, bringing its worldwide box office gross to over $854 million making it the second biggest film of 2013 both in the US and worldwide.
Despicable Me 2 was released in 3D theaters by Four Star Films Egypt, the distributor of Universal Pictures and Paramount Pictures films in Egypt.
Despicable Me 2 is now showing in Cairo | Nile City in Corniche El Nil Down Town, Bandar in Maadi, Renaissance in 6th October City, Cityscape in 6th October City, Renaissance Dandy Mall in Cairo - Alexandria Desert Road, Alexandria | San Stefano, City Center Carrefour.