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MAD Solutions Releases Nanny Culture in Emirati Theatres

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Winner of the Best Documentary Feature Award at the American Movie Awards

MAD Solutions Releases Nanny Culture in Emirati Theatres


Emirati cinema-goers will now have the chance to watch the documentary film centered on the lives of nannies in Emirati households, Nanny Culture. MAD Solutions has decided to release the award-winning film at Roxy Cinemas, Dubai City Walk in the UAE starting Thursday, October 5th, for one week. The film is set to be released in more Arab theaters soon.

Commenting on the release of the film in the UAE, Jean Marc Bled, General Manager of Roxy Cinemas, said, "Since its inception, Roxy Cinemas has been committed to supporting cinematic talent in the region through various partnerships and we are honored to be hosting the premiere event of Nanny Culture, a film co-written by Sheikha Alyazia Bint Nahyan, a member of Abu Dhabi's esteemed ruling family and one of the region's top emerging artists. The UAE's very talented home-grown cinema industry has been largely untapped and we are continuously focusing our efforts towards showcasing these alternative independent movies and promoting local cinema for everyone to enjoy and experience."

Nanny Culture received four awards including; the Best Documentary Feature award at the 2016 American Movie Awards, the Gold Award for Documentary Feature Film at the Hollywood Film Competition, the Best Documentary Feature and the Inspiring Woman in a Film awards at the Los Angeles Independent Film Festival.

The 80-minute film revolves around an Emirati family in Abu Dhabi, who temporarily hire the services of a British nanny to help them organize their six children's daily activities and study schedules. This leads to resentment between the nanny and the children especially after changing their daily routines. The film reveals the details of the relationships and interactions between different cultures in one household, the extent to which an Emirati family can accept another culture, the family's insistence on the commitment of British nannies to the customs and traditions of the UAE and Islam as far as raising children is concerned, and how a British nanny can adapt to her new work environment.

Directed by Paul James Driscoll, Nanny Culture is based on an idea by Sheikha Alyazia Bint Nahyan Bin Mubarak Al Nahyan, produced by Anasy Media Production and distributed in the Arab world by MAD Solutions. The film stars social media personality Abdulaziz Al Jassmi (Bin Baz), as well as musician and singer Omara "Bombino" Moctar who contributed his song "Tim Tar".

Nanny Culture has been officially selected to participate in several film festivals around the world including; Hong Kong Arthouse Film Festival, Sydney World Film Festival, Hollywood Florida Film Festival, and Phoenix Film Festival Melbourne. It has also been screened at four cinemas in London.

Paul James Driscoll is a British filmmaker who began working in Abu Dhabi in 2008 at The National newspaper. He assumed different posts within the newspaper, such as Multimedia Producer, through which he created many short films that have gone on to win four awards from the National Press Photographers Association (NPAA) in the USA. Paul has a BA in International Journalism from Liverpool John Moores University, and has worked as a director of photography, editor, and cinematographer for many renowned organizations, including Oxfam, the United Nations and the BBC.

Screening Times of Nanny Culture at the Roxy Cinemas, Dubai City Walk (GMT +4)
From Thursday to Wednesday (5 - 11 October) at 11:30 am and 08:45 pm