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Factory Girl Gets Warm Welcome in Its Press and Media Screening

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MAD Solutions Releases the Film in Egyptian Theatres on 19 March

Factory Girl Gets Warm Welcome in Its Press and Media Screening

Eight days before its release in Egyptian theatres, MAD Solutions, the film's distributor, held Factory Girl's press and media screening yesterday, Tuesday, March 11th, 2014. Taking place at Renaissance Nile City
Cinema, the screening was attended by print and broadcast media with the presence of great Director Mohamed Khan, Producer Mohamed Samir and Yasmin Raeis, the film's leading actress.

Following the press screening, presenter Dina Abdel Rahman praised the film saying, "Factory Girl is a great film and I was deeply touched by it and how it portrays Egyptian women and girls down to the simplest and most beautiful detail. Lameece Al Hadidi said, "The film moved me, which is something that director Mohamed Khan does with his films, with his use of Soad Hosni's songs, cinematography, the heroine's acting, the meticulously written script and the costume design, which are all details we are currently missing in our films".

Critic Safaa Al Laithi considers that every screening of the film becomes a different experience, she went on to say, "This is the second time I have seen the film after seeing it in Luxor, and each time I discover something new. The great director Mohamed Khan managed to portray the humble segment of the middle class society with all its perks and drawbacks, and showed the solidarity of the women of this class, as well as their tough skin."

MAD Solutions, serving as the film's distributor regionally and globally and marketing consultant, has announced that the film will release in Egyptian theaters on March 19th, 2014, preceded by the film's premiere that will be organized by the company next week. Factory Girl will also premiere in the UAE and screen in other Arab countries, the list of which will be revealed soon.

Producer Mohamed Samir revealed that the cinema release prints of the film in the UAE will be with English subtitles fitting the diverse audience in the GCC state.

Factory Girl had its world premiere at the 10th Dubai International Film Festival, where it garnered International Federation of Film Critics (FIPRESCI) award for Arab Feature Competition, and the film's star Yasmin Raeis walked away with the Best Actress award, in the Muhr Arab Feature Competition. The film has also received a very warm welcome from the Egyptian audience after it's screening in Luxor Egyptian and European Film Festival, on Thursday night, January 23rd, 2014.

Factory Girl is the first feature production by Mohamed Samir's DayDream Art Production. The film received financial support from a total of seven entities including: Dubai International Film Festival's Enjaaz Fund, Abu Dhabi Film Festival's Sanad Fund, GIZ institution, Global Film Initiative, Women in Film Foundation and the Ministry of Culture's Filmmaking Fund.

Factory Girl is also produced by WIKA for Film Production and Distribution (Harag W' Marag) and Middlewest Films (In Search of Oil and Sand and Villa 69).

Starring Yasmin Raeis, Hany Adel, Salwa Kahttab, Salwa Mohamed Ali, in addition to a number of new talents, Factory Girl tells the story of Hiyam, a young factory worker, lives in a lower-middle-class neighborhood, along with her co-workers. She is clearly under the spell of Salah, the factory's new supervisor, who has expressed his admiration for her. She believes love can transcend the class differences between them. However, when a pregnancy test is discovered in the factory premises, her immediate family and close friends accuse her of sinning. Hiyam decides not to defend herself and pays an enormous price in a society that fails to accept independent women. Factory Girl examines the changes that take place in her life over the four seasons of the year. From falling in love to facing heartbreak, her life comes around full circle by the end of the year.