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Al Youm7 Media Sponsors Factory Girl

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Screens in 19 Egyptian Theatres by MAD Solutions

Al Youm7 Media Sponsors Factory Girl


MAD Solutions, the company serving as Factory Girl's distributor regionally and globally, has signed the deal with Al Youm7 daily newspaper making it the film's media sponsor. The film was launched in Egyptian theatres by MAD Solutions on Wednesday, March 19th, 2014.

Al Youm7 is a daily newspaper which covers all kinds of topics; it is issued in Arabic and published daily by Egyptian Journalism for Publishing and Advertisement. The paper was first published on weekly basis in October 2008, then daily on May 31st, 2011. Al Youm7 articles and features are available in its daily prints and on its official website.

Factory Girl screens in 19 theatres, across three Egyptian governorates as follow: Cairo | Nile City in Nile Corniche, City Stars Cinema in Nasr City, Americana Plaza in 6 October, Galaxy Cineplex Mall of Arabia in 6 October, El-Salam Concorde Cinema in Masr El Gedida, Renaissance Cairo Mall Cinema in El Haram, Renaissance Cinema Bandar El Maadi in Maadi, Emad Eddin, Odeon, Miami Cinemas in Downtown, El Amir Cinema in Shoubra, Alexandira | Metro, San Stefano, City Center Carrefour, Smouha, Assiut | Assuit.

MAD Solutions has revealed that the film will screen in the UAE on March 27th, 2014 in addition to several Arab countries, the list of which will be revealed soon. The news was revealed in the film's premiere that witnessed the presence of Factory Girl's cast along with several celebrities and prominent media figures from across the Arab world.

Directed by great Mohamed Khan, and written by Wessam Suleiman, Factory Girl's producer Mohamed Samir has revealed that the cinema release prints of the film in the UAE will be with English subtitles fitting the diverse audience in the GCC state.

Factory Girl had its world premiere at the 10th Dubai International Film Festival, 2013, where it garnered International Federation of Film Critics (FIPRESCI) award for Arab Feature Competition, and the film's star Yasmin Raeis walked away with the Best Actress award, in the Muhr Arab Feature Competition. The film has also received a very warm welcome from the Egyptian audience after it's screening in Luxor Egyptian and European Film Festival, on Thursday night, January 23rd, 2014.

Starring Yasmin Raeis, Hany Adel, Salwa Kahttab, Salwa Mohamed Ali, in addition to a number of new talents, Factory Girl tells the story of Hiyam, a young factory worker, lives in a lower-middle-class neighborhood, along with her co-workers. She is clearly under the spell of Salah, the factory's new supervisor, who has expressed his admiration for her. She believes love can transcend the class differences between them. However, when a pregnancy test is discovered in the factory premises, her immediate family and close friends accuse her of sinning. Hiyam decides not to defend herself and pays an enormous price in a society that fails to accept independent women. Factory Girl examines the changes that take place in her life over the four seasons of the year. From falling in love to facing heartbreak, her life comes around full circle by the end of the year.

Factory Girl is the first feature production by Mohamed Samir's DayDream Art Production. The film received financial support from a total of seven entities including: Dubai International Film Festival's Enjaaz Fund, Abu Dhabi Film Festival's Sanad Fund, GIZ institution, Global Film Initiative, Women in Film Foundation and the Ministry of Culture's Filmmaking Fund. Factory Girl is also produced by WIKA for Film Production and Distribution (Harag W' Marag) and Middlewest Films (In Search of Oil and Sand and Villa 69).